All these posts have been to help you set up Tim Grahl’s Connection System. So how do we connect with readers? Through outreach.
Outreach is how you drive traffic to your newly optimized site and get new subscribers to your list and new readers to your books.
The best way to grow your audience and find your tribe is to ask other people for an introduction to theirs. Take advantage of the other authors in your genre as well as podcasts and book blogs. Be sure to share your interviews and guest post with your audience so the influencer you’re connecting with also sees a bump in their growth. Sharing is caring after all.
Outreach is really important for your platform.
It’s how you’re going to sell books and grow your email list. But it’s also the hardest part. Before you start, you need to think back to Tim’s definition of Marketing: Making long-lasting connections with people and being ridiculously helpful. Podcasts need guests to keep running, you’re helping by asking to be a guest. Make sure you tell the host why you’re a good fit for their audience. The same with blogs. Bloggers need to come up with content often to keep their site moving.
Here’s what you need to do:
If you don’t have a book out yet
you still need to begin your outreach. In a perfect world, authors would start building relationships with influencers (podcasts, bloggers, bookstagramers, and other authors) long before they have something to sell. The easiest way to be relentlessly helpful is to not need anything in return.