Not All Email Subscribers Are Created Equal

Image by Michael Schwarzenberger from Pixabay

If you’ve been in the indie game--or publishing in general--you’ve heard about email lists. We have several articles about them on this site because it’s the most effective way to build an author career.
But not all email subscribers are created equal. Just like each card has a different value when you play a game, each subscriber is different. You may have noticed this already. If you have an email list of 7k that are all Freeloaders, you won't sell many books and might be frustrated with publishing and book marketing in general. That's why I wrote this article. I’m going to go through the different levels of subscribers and how to get the ones you want and how to avoid the ones you don’t. ​

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